The Funnel and the Sieve

by | Aug 13, 2019 | thought

Lorenzo Bruno 15th July 2019 The Funnel and the Sieve Simplifying by synthesis and reduction When designing a product, or more simply finding a solution to a problem, the process of filtering is key. Once we have clear the scope that will lead our work, we look for...
Focus, Clarity and Simplicity

Focus, Clarity and Simplicity

by | Aug 11, 2019 | thought

Lorenzo Bruno 15th July 2019 Focus, Clarity and Simplicity General thoughts on how to build a product When a website (as any other product) is built and maintained with focus on the original main purpose for the website itself to be live  ( information, brand...
Purpose > Feature > Shape

Purpose > Feature > Shape

by | Aug 11, 2019 | thought

Lorenzo Bruno 09th August 2019 Purpose > Feature > Shape When changing the order changes the result  Have you ever tried to get out of the house without opening the door first? Or getting ready for a fancy party and putting on your trousers before your...