This book allowed me to understand where we come from and so why we act as we do. Definitely a great book for everyone interested in humans and our behaviours and so I think it is key for designers.

I started this book when I was little but I didn’t connect to it at the time. I took it again a little while ago and I now think that this is a book for “grown-ups” more than for kids, a guide to keep our mind open and to be kind. Every time that I read it or listen to it I find something new to learn.

This is one of those books that you have to read again and again to understand the full value, during the years has been very useful in my life and in my work. If used as a guide it really shows the “the power of habits”. This should be a must for every designer or entrepreneur.

This book helped me have a better understanding of effort prioritisation, or in other words, how important it is to be aware of where we are putting our attention.
I learned that we should be aware and have control on the things we give a f*ck about.
I connect this to the need of focusing more and more as we grow, from being full potential as kids to hopefully generating value as adult, by choosing and consciously concentrating on something.